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SBDC Consultant Profile & Articles

Jerry Karp

jkarp

Certified Business Analyst

Jerry Karp brings an array of experience to the SBDC. For 13 years, he owned a business that specialized in selling business to business. When it was sold to a large corporation, he remained at the company for seven years as manager. Prior to owning his business, he worked in upper management at two successful audio/visual companies. At one, he was the executive vice president of sales and marketing and at the other, CEO. In addition, he has more than 30 years experience selling to both commercial and government accounts.

Author Archives: jkarp

Is it better to know your customer or your product?

Posted on February 28, 2013 by jkarp

The answer is, you need to know as much about you customer as you do about your product. This is based upon the Law of Caring: “No one cares how much you know until they know how much you care.”

Posted in Hernando County, Sales & Leads | Comments Off

Questions to Ask to be Successful in Sales

Posted on January 3, 2013 by jkarp

If you concentrate on the answers the questions become easy. The key to sales isn’t about selling.  It’s about developing relationships that enable people to know you, like you, trust you and want to buy from you.  How do you

Posted in Featured Articles, Hernando County, Marketing, Sales & Leads | Comments Off

Want to Succeed in Sales? Burn the Boat

Posted on May 29, 2012 by jkarp

Want to Succeed in Sales?  Burn the Boat If you want to try to walk on water you have get out of the boat.  Getting out of the boat means taking a big risk.  As a business owner you are

Posted in Sales & Leads | Leave a comment

Why Sales People Need To Be Trained

Posted on March 16, 2012 by jkarp

Selling is a profession, a learned skill.  Yet, it is not taught in any school.  So, how do 95% of the sales professionals learn to sell?  They are self-taught.  This large group of professionals has to be their own mentor. 

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The Silent Sales Language

Posted on March 16, 2012 by jkarp

More than 70 percent of our communication is done through the nonverbal combination of movement, posture and tone that takes part in our unconscious.  In fact, some studies show that body language has greater impact than the spoken word.  It’s

Posted in Customer Relations, Sales & Leads | Tagged , | Leave a comment

Where Does the Sale Begin?

Posted on January 20, 2012 by jkarp

Where Does the Sale Begin? Your product Your competition The customer The beginning of the sale has nothing to do with any of these.  The sale begins with your attitude.  If you had all of the knowledge above but your

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Looking for the Magic Formula? 4 Characteristics Every Successful Entrepreneur Possesses

Posted on November 18, 2011 by jkarp

Google ‘what does it take to be an entrepreneur’ and you’ll get 62,900,000 results. It seems that everybody has an opinion. But if you delve deeper, certain key elements begin to surface.         The first is that

Posted in Marketing New Business, Start-up Assistance | Leave a comment

Big expense, but wont see it on your financial statements!?

Posted on July 27, 2011 by jkarp

High turnover is a good thing, if you’re talking about tables in a restaurant or inventory.  But, if you’re talking about personnel it could be one of your biggest expenses and it’s the one that doesn’t show as a line

Posted in Human Resources | Leave a comment

Silver lining of “NO” for the business owner

Posted on June 30, 2011 by jkarp

Most people consider “NO” to be a negative word when it should be a positive one because it really means not right now. In business development and sales you have to be prepared to hear “NO” five to seven times

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What would happened if your business REALLY Learned to DELEGATE?

Posted on June 7, 2011 by jkarp

If you asked me if I was a micro manager I would have answered “Absolutely not. I delegate.” It wasn’t until I had to stay home for four weeks for medical issues that learned some of life’s most valuable business

Posted in Human Resources, Leadership & Management | Leave a comment

Interview From the Greater Wesley Chapel Chamber of Commerce Monthly Business Breakfast

Posted on April 11, 2010 by jkarp

Jerry Karp, a Certified Business Counselor for the USF-Small Business Development Center in Pasco County, FL was the guest speaker for the Greater Wesley Chapel Chamber of Commerce Monthly Business Breakfast (March 2, 2010) at Saddlebrook Resort.

Posted in Pasco County, Video | Leave a comment
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Funded in part by the U.S. Small Business Administration, the USF Small Business Development Center offers one-stop assistance to individuals and small businesses by providing a wide variety of information and guidance in central and easily accessible locations.