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Author Archives: Small Business Professor

Google’s Mistake : Something to Learn From?

Posted on November 4, 2011 by Small Business Professor

Google’s recent app error has been evaluated by various analysts, media, and blog writers all over the place. Many of these, that I have seen, have ridiculed the company for, first of all, making the mistake, and secondly, how it

Posted in Customer Relations, Google | Leave a comment

SEO Equals Good Code, Introducing HTML5 & New Coding Best Practices

Posted on October 14, 2011 by Small Business Professor

Classic Search Engine Optimization typically starts with something like this, “Add your keywords in weighted places, like headings, page titles, and so on.” With the introduction of HTML5 comes many new elements, such as “mark,” “definition,” “section,” to name a

Posted in Search Engine Optimization, Web Marketing, Website Design | Leave a comment

Add a pinch of seasonality to your plate of sales

Posted on October 11, 2011 by Small Business Professor

As the holiday season approaches, seasonal sales & promotions come to mind. One of the best tools out there to test such seasonality is the free Google Insights. Let’s look at some examples. You may think you know your seasonal

Posted in Advertising Tactics, Marketing, Sales & Leads, Uncategorized | Leave a comment

Cast Your Vote! Free Polling Service to Use at Next Event

Posted on August 31, 2011 by Small Business Professor

If you host events or work in any education industry, then you can appreciate the value of “feedback.” One common way to provoke feedback is by posing questions & sometimes polling the audience. However, without an effective poll, it can

Posted in User Interaction | Leave a comment

Make Your Website Pop! Get Easy-to-Use, Cool & Compatible Web Fonts

Posted on August 30, 2011 by Small Business Professor

Web designers’ & web masters’ have to decide what font to use on a website. Big decision? Actually, it is. Search engine optimization dictates that the words, in the least, won’t be hidden in images; however, most of use have

Posted in Content Distribution, Featured Articles, Google, Mobile Apps | Leave a comment

Records, Contacts, Communication: Are You Ready for Disaster?

Posted on August 25, 2011 by Small Business Professor

From earthquakes, to flooding, tornadoes, hurricanes, fires, and other potential disasters, it has been an active season. Being personally prepared for such events seems to be a must for individuals, like those who cause water shortages when hurricanes stand in

Posted in Disaster Planning, Disaster Response and Recovery | Leave a comment

Put on the Website Mask: Using Your Website to Control Perceptions

Posted on May 6, 2011 by Small Business Professor

Don’t let internal weaknesses show on your website. Have you ever been to a website that screams any of these: Disorganized! Small! Incapable! Your website doesn’t have to scream these things, even if it is the truth. Your company might

Posted in Web Marketing | Tagged , , , , | Leave a comment

10 Questions Every Website Owner Should Ask

Posted on March 2, 2011 by Small Business Professor

So, you’ve got a website, eh? How much does it contribute to your business goals, success, or income? What’s the return on investment (ROI)? Do you love it or is it just there? How does it compare to related websites

Posted in Web Marketing | Tagged , , | Leave a comment

Eileen Rodriguez Profiled in the Tampa Bay Business Journal

Posted on August 4, 2010 by Small Business Professor

This Tampa Bay Business Journal featured Eileen Rodriguez, Regional director, Small Business Development Center at the University of South Florida. Full Story

Posted in Economic Development, Hernando County, Hillsborough County, Video | Tagged | Comments Off

Small Businesses Turn to SBDC for Help

Posted on July 27, 2010 by Small Business Professor

Local small business owners express talked to WUSF recently about their appreciation for the value provided by the Small Business Development Center at USF. Full Story

Posted in Start-up Assistance, Video | Tagged , , | Leave a comment
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Funded in part by the U.S. Small Business Administration, the USF Small Business Development Center offers one-stop assistance to individuals and small businesses by providing a wide variety of information and guidance in central and easily accessible locations.