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SBDC Consultant Profile & Articles

Wayne Brass

wbrass

ASBDC Certified Technology Business Counselor

Pinellas County Area Manager, Marketing, Business Planning, Technology

Mr. Brass is the Pinellas County Area Manager for the Small Business Development Center at the University of South Florida St. Petersburg. His responsibilities include providing one on one counseling and teaching seminars to assist start up and growing companies. Prior to taking this position, Mr. Brass was the Executive Director of the Tampa Bay Technology Incubator at the University of South Florida (USF). Also, while at USF, he was the Executive Director of the Office for Technology Entrepreneurship and the Executive Director for the Office for Corporate Development.

Author Archives: wbrass

Promotional Analysis: What do you Present to Your Potential Customers

Posted on January 20, 2012 by wbrass

When was the last time you reviewed the company’s marketing and advertising materials?  You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business. 

Posted in Branding, Featured Articles, Social Media | Leave a comment

Successfully Promoting Your Business with Minimal Expense

Posted on July 27, 2011 by wbrass

Word-of-Mouth. Yes, the old-fashion, tested and most cost-effective promotion is still the great handshake of friendship.  Today, we have modernized it by calling it networking. Quick tips for word-of-mouth and networking: 1) When meeting someone for the first time or

Posted in Advertising Tactics, Online Marketing | Leave a comment

Is Your Idea Patentable?

Posted on May 6, 2011 by wbrass

Fledging and established entrepreneurs alike come to the SBDC at USF seeking assistance in determining if their next great idea can be protected. Some of the most common questions asked are:  What can be protected?  What does it cost?  

Posted in Featured Articles, Intellectual Property, Marketing New Business, Start-up Assistance | Leave a comment

Did You Invent the Next Hot Thing?

Posted on March 31, 2011 by wbrass

Think you have come up with the next great product or service? Any business can dream up the next new product or service and think it can capture the market but as products are being introduced at lightning speed it’s

Posted in Marketing | Leave a comment

FREE Business Training Seminars in Pinellas County

Posted on August 20, 2010 by wbrass

The Small Business Development Center at USF will be hosting free small business training at the Pinellas County Economic Development Business Assistance Center. Learn about: E-Commerce and Internet Marketing Strategy, Training Grant Programs, Certificate Programs and Marketing Your Business.

Posted in Pinellas County | Tagged | Comments Off

New Products – Success or Failure

Posted on July 28, 2010 by wbrass

New products continue to be introduced, some with greater success than others. Where do new products originate and what makes some introductions more successful than others? Most New Products Originations are not New It is estimated that only 10% of

Posted in Marketing, Start-up Assistance | Tagged , , | 2 Comments

Grant Proposal Preparation Workshop

Posted on June 29, 2010 by wbrass

Small businesses receive more than $2 billion in federal grants and contracts each year through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. This workshop helps businesses develop higher quality proposals that can lead to

Posted in Hillsborough County, Pinellas County | Tagged | 2 Comments

Small Business Networking Seminar – St. Petersburg

Posted on February 22, 2010 by wbrass

Feed Your Entrepreneurial Mind – A great way to start your day! Join us for our series of free monthly networking seminars for small businesses within the local community.  These seminars will be held on the third Wednesday of every

Posted in Financing, Pinellas County | Tagged | 2 Comments

Small Business Networking Seminar – February

Posted on January 1, 2010 by wbrass

Feed Your Entrepreneurial Mind – A great way to start your day! Join us for our series of free monthly networking seminars for small businesses within the local community.  These seminars will be held on the third Wednesday of every

Posted in Pinellas County | Leave a comment

Small Business Success Story – Bayside Gymnastics & Cheerleading

Posted on June 1, 2009 by wbrass

Two experienced gymnasts had a passion to own a gymnastic school when the right time and location became available. This husband and wife (Shelli and Anthony Tatro) team kept their dream on hold while they worked in professional positions in

Posted in Success Stories | Leave a comment
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Funded in part by the U.S. Small Business Administration, the USF Small Business Development Center offers one-stop assistance to individuals and small businesses by providing a wide variety of information and guidance in central and easily accessible locations.