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Category Archives: Marketing
The Big Start-Up Business Mistake!
You’ve probably heard the alarming statistics saying that start-ups have failure rates of 80 percent and higher. While this statistic may be inflated, the truth is that many start-up companies do indeed fail. After working with hundreds of start-ups as
Posted in Business Basics, Featured Articles, Marketing, MarketingandSalesTab, SBDC, Small Business General, Small Business General, Tampa Area, Uncategorized
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Is it better to know your customer or your product?
The answer is, you need to know as much about you customer as you do about your product. This is based upon the Law of Caring: “No one cares how much you know until they know how much you care.”
Posted in Hernando County, Sales & Leads
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MARKETING RESEARCH RESOURCES
www.myflorida.com State of Florida government information and resources www.sunbiz.org State of Florida government information and resources www.flchamber.com Find list of all Florida Chambers of Commerce www.eflorida.com Enterprise Florida www.floridasbdc.com Florida SBDC Networks many links sbdcnet.utsa.edu Small Business Development Centers – National Information
Posted in Marketing, MarketingandSalesTab
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SBDC Gives Pharmacologist Prescription for Success
With billions of Americans becoming addicted to prescription drugs each year, Dr. Dennis Mungall wanted help clients avoid the dangerous combinations of pharmaceuticals by starting the Clinical Pharmacology Advice Network, LLC. When Dr. Mungall decided to start his own enterprise
Posted in Featured Articles, Health Care, Highlands County, Marketing
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Questions to Ask to be Successful in Sales
If you concentrate on the answers the questions become easy. The key to sales isn’t about selling. It’s about developing relationships that enable people to know you, like you, trust you and want to buy from you. How do you
Posted in Featured Articles, Hernando County, Marketing, Sales & Leads
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5 Social Media Tips and Tools for Business
Are you using social media to enhance your marketing strategy? Or have you fallen into the trap of setting up your business on a social networking site and rarely using it as a platform? Your Facebook page or website isn’t
Posted in Marketing, Pasco County, Social Media
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BEST of 2012: SBDC SmallBIZ Insights
Each month, your SBDC Certified Business Analysts provide Small Biz Insights to help you formulate strategies to grow your business. Here’s what you indicated were your favorite tips in the past year (or so) based on the articles with the
Posted in Business Loans, Business Plan Writing, Featured Articles, Financing, Financing New Business, Marketing, Search Engine Optimization, Tax Planning, Taxes
Tagged business planning, loans financing, marketing, Starting a business, taxes
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Developing a marketing strategy
Marketing your business requires a lot of planning, forethought, and vision. In order to develop an effective strategy, your organization should build from the ground up and should
Want to Succeed in Sales? Burn the Boat
Want to Succeed in Sales? Burn the Boat If you want to try to walk on water you have get out of the boat. Getting out of the boat means taking a big risk. As a business owner you are
Posted in Sales & Leads
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Why Sales People Need To Be Trained
Selling is a profession, a learned skill. Yet, it is not taught in any school. So, how do 95% of the sales professionals learn to sell? They are self-taught. This large group of professionals has to be their own mentor.
The Silent Sales Language
More than 70 percent of our communication is done through the nonverbal combination of movement, posture and tone that takes part in our unconscious. In fact, some studies show that body language has greater impact than the spoken word. It’s
Promotional Analysis: What do you Present to Your Potential Customers
When was the last time you reviewed the company’s marketing and advertising materials? You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business.
Posted in Branding, Featured Articles, Social Media
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Where Does the Sale Begin?
Where Does the Sale Begin? Your product Your competition The customer The beginning of the sale has nothing to do with any of these. The sale begins with your attitude. If you had all of the knowledge above but your
Posted in Featured Articles, Sales & Leads
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Google’s Mistake : Something to Learn From?
Google’s recent app error has been evaluated by various analysts, media, and blog writers all over the place. Many of these, that I have seen, have ridiculed the company for, first of all, making the mistake, and secondly, how it
Posted in Customer Relations, Google
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Add a pinch of seasonality to your plate of sales
As the holiday season approaches, seasonal sales & promotions come to mind. One of the best tools out there to test such seasonality is the free Google Insights. Let’s look at some examples. You may think you know your seasonal
Unhappy Customer? Use This Three-Step Customer Recovery Process
No matter how great your products are or how well you execute your service and train your employees, it’s inevitable that at some point you’ll disappoint a customer. Fortunately, some of your customers will contact your business to express their
Posted in Customer Relations
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