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Category Archives: Marketing
Why Sales People Need To Be Trained
Selling is a profession, a learned skill. Yet, it is not taught in any school. So, how do 95% of the sales professionals learn to sell? They are self-taught. This large group of professionals has to be their own mentor.
The Silent Sales Language
More than 70 percent of our communication is done through the nonverbal combination of movement, posture and tone that takes part in our unconscious. In fact, some studies show that body language has greater impact than the spoken word. It’s
Promotional Analysis: What do you Present to Your Potential Customers
When was the last time you reviewed the company’s marketing and advertising materials? You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business.
Posted in Branding, Featured Articles, Social Media
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Where Does the Sale Begin?
Where Does the Sale Begin? Your product Your competition The customer The beginning of the sale has nothing to do with any of these. The sale begins with your attitude. If you had all of the knowledge above but your
Posted in Featured Articles, Sales & Leads
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Google’s Mistake : Something to Learn From?
Google’s recent app error has been evaluated by various analysts, media, and blog writers all over the place. Many of these, that I have seen, have ridiculed the company for, first of all, making the mistake, and secondly, how it
Posted in Customer Relations, Google
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Add a pinch of seasonality to your plate of sales
As the holiday season approaches, seasonal sales & promotions come to mind. One of the best tools out there to test such seasonality is the free Google Insights. Let’s look at some examples. You may think you know your seasonal
Unhappy Customer? Use This Three-Step Customer Recovery Process
No matter how great your products are or how well you execute your service and train your employees, it’s inevitable that at some point you’ll disappoint a customer. Fortunately, some of your customers will contact your business to express their
Posted in Customer Relations
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Successfully Promoting Your Business with Minimal Expense
Word-of-Mouth. Yes, the old-fashion, tested and most cost-effective promotion is still the great handshake of friendship. Today, we have modernized it by calling it networking. Quick tips for word-of-mouth and networking: 1) When meeting someone for the first time or
Posted in Advertising Tactics, Online Marketing
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Silver lining of “NO” for the business owner
Most people consider “NO” to be a negative word when it should be a positive one because it really means not right now. In business development and sales you have to be prepared to hear “NO” five to seven times
Posted in Sales & Leads
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Did You Invent the Next Hot Thing?
Think you have come up with the next great product or service? Any business can dream up the next new product or service and think it can capture the market but as products are being introduced at lightning speed it’s
Posted in Marketing
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