Category Archives: Sales & Leads

Is it better to know your customer or your product?

The answer is, you need to know as much about you customer as you do about your product. This is based upon the Law of Caring: “No one cares how much you know until they know how much you care.”

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Questions to Ask to be Successful in Sales

If you concentrate on the answers the questions become easy. The key to sales isn’t about selling.  It’s about developing relationships that enable people to know you, like you, trust you and want to buy from you.  How do you

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Want to Succeed in Sales? Burn the Boat

Want to Succeed in Sales?  Burn the Boat If you want to try to walk on water you have get out of the boat.  Getting out of the boat means taking a big risk.  As a business owner you are

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Why Sales People Need To Be Trained

Selling is a profession, a learned skill.  Yet, it is not taught in any school.  So, how do 95% of the sales professionals learn to sell?  They are self-taught.  This large group of professionals has to be their own mentor. 

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The Silent Sales Language

More than 70 percent of our communication is done through the nonverbal combination of movement, posture and tone that takes part in our unconscious.  In fact, some studies show that body language has greater impact than the spoken word.  It’s

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Where Does the Sale Begin?

Where Does the Sale Begin? Your product Your competition The customer The beginning of the sale has nothing to do with any of these.  The sale begins with your attitude.  If you had all of the knowledge above but your

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Add a pinch of seasonality to your plate of sales

As the holiday season approaches, seasonal sales & promotions come to mind. One of the best tools out there to test such seasonality is the free Google Insights. Let’s look at some examples. You may think you know your seasonal

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Silver lining of “NO” for the business owner

Most people consider “NO” to be a negative word when it should be a positive one because it really means not right now. In business development and sales you have to be prepared to hear “NO” five to seven times

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