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Are you using social media to enhance your marketing strategy? Or have you fallen into the trap of setting up your business on a social networking site and rarely using it as a platform? Your Facebook page or website isn’t
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Each month, your SBDC Certified Business Analysts provide Small Biz Insights to help you formulate strategies to grow your business. Here’s what you indicated were your favorite tips in the past year (or so) based on the articles with the
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When was the last time you reviewed the company’s marketing and advertising materials? You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business. Let’s look at raising the company
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Google’s recent app error has been evaluated by various analysts, media, and blog writers all over the place. Many of these, that I have seen, have ridiculed the company for, first of all, making the mistake, and secondly, how it
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Classic Search Engine Optimization typically starts with something like this, “Add your keywords in weighted places, like headings, page titles, and so on.” With the introduction of HTML5 comes many new elements, such as “mark,” “definition,” “section,” to name a
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If you host events or work in any education industry, then you can appreciate the value of “feedback.” One common way to provoke feedback is by posing questions & sometimes polling the audience. However, without an effective poll, it can
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Web designers’ & web masters’ have to decide what font to use on a website. Big decision? Actually, it is. Search engine optimization dictates that the words, in the least, won’t be hidden in images; however, most of use have
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Creating a Facebook LIKE QR code will make it much easier for your customers to LIKE your page on-the-spot, rather than trying to encourage them to go do it after your interaction with them is finished. If they scan the
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What do people commonly search? Trying to get inside the minds of our potential customers is not a new concept; but how we do so has certainly been changing rapidly in recent years. There are many tools for getting ideas
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RSS (Really Simple Syndication) is an XML-based format for sharing and distributing Web content, such as news headlines, press releases, blog articles, etc. Using an RSS reader (i.e. Google’s Free Feed Reader), you can view these content/data feeds from various
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Google is, without doubt, an authority for content on the web. So, who better to turn to for help about getting started with search engine optimization (SEOsearch engine optimization). Google has provided a 32 page guide, free for download in
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Facebook is growing, expanding, and ever changing. How will you keep up with it? As a business owner, you’ve probably considered how to use Facebook to your business advantage. How can a Facebook page assist you with things like increasing
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Don’t let internal weaknesses show on your website. Have you ever been to a website that screams any of these: Disorganized! Small! Incapable! Your website doesn’t have to scream these things, even if it is the truth. Your company might
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So, you’ve got a website, eh? How much does it contribute to your business goals, success, or income? What’s the return on investment (ROI)? Do you love it or is it just there? How does it compare to related websites
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