Harness the Power of Email Marketing – Free Seminar in Tampa

This FREE two-part seminar also includes Getting Started with Constant Contact

Learn winning strategies for impactful email marketing campaigns and walk away with the knowledge you need to create (or improve) a successful email marketing program—including how to incorporate your social media activities and your website into your campaign.

Googles Latest Changes to Search Impacts Small Businesses

What do the latest changes to Google Search Results mean to small businesses?

Finding Your Web Gateway

Small businesses may have many disadvantages when generating business online. Larger corporations have more resources to dedicate to Search Engine Optimization (SEO), Pay Per Click (PPC), e-commerce and email marketing campaigns. However, most larger companies are focused on getting the biggest bang for the buck, which leaves certain niches wide open.

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SEO Basics – Simple Answers to 7 Common Myths

READ THIS BEFORE STARTING THE DAUNTING TASK OF PUTTING TOGETHER A SEARCH ENGINE OPTIMIZATION STRATEGY

1. Google is the only search engine that matters

The plain and simple truth is not everyone uses Google. In fact, for the month of August 2009 there were nearly 4 Billion (Nielsen Ratings) searches in the US alone conducted on other search engines. That is roughly 50 Billion searches each year on the “other” search engines. It is true that Google does receive almost 65% of all search traffic and should probably receive at least 65% of your focus, ignoring the other search engines is equivalent to ignoring 35% of your potential market which probably does not make sense.

Want to build a New Search Engine Optimized Website?

These 6 questions must be answered during the planning and design phase of a new web site if SEO will be a priority.

1) Who is your target audience?

SEO is useless if you do not have a clear plan on who you want to bring to your site. Thinking you site is for EVERYONE would be pretty outlandish, unless you are looking to replace Wikipedia or Google. You must really drill down and figure out details on the niche of your target audience before moving any further. There are plenty of general “marketing resources” to help with this, please use them.

Go Daddy – A Highlands County Success Story

“Let the Buyer Beware!”

“Caveat emptor” is a concept from business law which means “let the buyer beware.” Entrepreneurs Mark and Esther Williard have become very familiar with this concept. In early 2008, Mark found what he thought would be a great way to market his golf cart and truck accessories business. He received a solicitation in the mail from an internet marketing company with information on how he could cash-in on the lucrative ecommerce trend by selling items from his own internet website. He and Esther attended a free lunch seminar where they observed a sales presentation in which they became convinced the internet marketing company offered a sure-fire program of easy-to-use retail websites and technical support. Once he purchased the website program, Mark quickly realized the websites were not as easy to operate as he was led to believe. After much trial and error with the websites and no success, the Williards gave up on the program, resigned to the fact they had lost their investment.

Bad Economy? Stop.Think.Go.

I know, I know. It’s bad out there. But now’s not the time to let a bad economy happen to you. It’s time to fight…with your brain. Here are some marketing tips to consider:

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Facebook Fan Pages – The Good, The Bad and the Ugly

Facebook Fan Pages – The Good, The Bad and the Ugly

With so many Small Businesses turning to Facebook, sometimes even instead of creating a website, this post by Jennifer seems very timely. If you are considering a Facebook fan page, or already have one, take the time to read this article, it could certainly give you direction for your social media strategy.