Finding Your Web Gateway

Small businesses may have many disadvantages when generating business online. Larger corporations have more resources to dedicate to Search Engine Optimization (SEO), Pay Per Click (PPC), e-commerce and email marketing campaigns. However, most larger companies are focused on getting the biggest bang for the buck, which leaves certain niches wide open.

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SEO Basics – Simple Answers to 7 Common Myths

READ THIS BEFORE STARTING THE DAUNTING TASK OF PUTTING TOGETHER A SEARCH ENGINE OPTIMIZATION STRATEGY

1. Google is the only search engine that matters

The plain and simple truth is not everyone uses Google. In fact, for the month of August 2009 there were nearly 4 Billion (Nielsen Ratings) searches in the US alone conducted on other search engines. That is roughly 50 Billion searches each year on the “other” search engines. It is true that Google does receive almost 65% of all search traffic and should probably receive at least 65% of your focus, ignoring the other search engines is equivalent to ignoring 35% of your potential market which probably does not make sense.

Want to build a New Search Engine Optimized Website?

These 6 questions must be answered during the planning and design phase of a new web site if SEO will be a priority.

1) Who is your target audience?

SEO is useless if you do not have a clear plan on who you want to bring to your site. Thinking you site is for EVERYONE would be pretty outlandish, unless you are looking to replace Wikipedia or Google. You must really drill down and figure out details on the niche of your target audience before moving any further. There are plenty of general “marketing resources” to help with this, please use them.

Bad Economy? Stop.Think.Go.

I know, I know. It’s bad out there. But now’s not the time to let a bad economy happen to you. It’s time to fight…with your brain. Here are some marketing tips to consider:

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